EnergySage
As a Graphic Designer II at EnergySage, I worked on a wide range of visual assets—including web graphics, social media content, video, paid ads, reports, and presentations. I collaborated closely with stakeholders and cross-functional teams to create strategic, on-brand designs across multiple business units. Here's a look at some of the projects I delivered:
Paid ad refresh
This series of paid ads represents a visual refresh of existing high-performing concepts. The goal was to modernize and enhance the creative while maintaining the core messaging that resonated with audiences.
Revamp of successful messaging
(ALL SOCIAL SIZES)
Go Solar Now paid ad campaign
This series of paid ads was created for the Go Solar Now campaign, which centered on urgency messaging to drive conversions before the federal solar tax credit expired at the end of the year. The designs were crafted to capture attention quickly, with bold visuals and clear calls to action that emphasized the value props of solar. Each ad was optimized to reinforce the campaign’s message across digital platforms while maintaining brand consistency.
Revamp of successful messaging
(ALL SOCIAL SIZES)
YouTube thumbnails
This series of YouTube thumbnails was designed as part of a larger effort to unify and strengthen our channel’s visual identity. I developed a flexible thumbnail system that puts the host front and center, using bold, attention-grabbing headlines to stand out in a crowded feed. The consistent layout and styling help reinforce brand recognition while allowing each video’s unique message to shine.
(ALL SOCIAL SIZES)
Icon creation & process
I designed an icon to accompany a new AI Insights feature on the EnergySage website—a tool that uses artificial intelligence to synthesize and highlight useful information from installers’ quotes. The goal was to create a visual element that subtly indicates the presence of AI while remaining cohesive with the overall interface.
