EnergySage
As a Graphic Designer II at EnergySage, I worked on a wide range of visual assets—including web graphics, social media content, video, paid ads, reports, and presentations. I collaborated closely with stakeholders and cross-functional teams to create strategic, on-brand designs across multiple business units. Here's a look at some of the projects I delivered:
Go Solar Now paid ad campaigns
For the Go Solar Now campaign, I designed a series of carousel social ads aimed at driving urgency around the upcoming sunset of the federal solar tax credit. I focused on clear, punchy messaging and a visual flow that guided viewers from awareness to action, pairing bold typography with simplified graphics to quickly communicate value. The series balanced education with conversion, helping motivate homeowners to explore solar options before incentives expired.
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Go Solar Now campaign extension
For this extension of the Go Solar Now campaign, I created a series of ads that highlighted solar’s core value prop—cost savings and ROI. The creative centered on straightforward messaging and approachable visuals designed to quickly communicate why homeowners should start their solar journey with EnergySage. By leading with value and reinforcing urgency, the ads worked to build confidence and prompt users to take the next step.
Revamp of successful messaging
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Paid ad refresh
This series of paid ads represents a visual refresh of existing high-performing concepts. The goal was to modernize and enhance the creative while maintaining the core messaging that resonated with audiences.
Revamp of successful messaging
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YouTube thumbnails
This series of YouTube thumbnails was designed as part of a larger effort to unify and strengthen our channel’s visual identity. I developed a flexible thumbnail system that puts the host front and center, using bold, attention-grabbing headlines to stand out in a crowded feed. The consistent layout and styling help reinforce brand recognition while allowing each video’s unique message to shine.
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Icon creation & process example
I designed an icon to accompany a new AI Insights feature on the EnergySage website—a tool that uses artificial intelligence to synthesize and highlight useful information from installers’ quotes. The goal was to create a visual element that subtly indicates the presence of AI while remaining cohesive with the overall interface.
